
Space With A Purpose
Style That Makes a Statement.
Improving on an SUV as iconic as the Suburban can be a difficult challenge. We were able to achieve this by offering the customer six unique trim levels that would give them a variety of choices that best suits their needs and personalities. Featured below are the three most distinct trim levels: High Country, our most premium interior inspired by the outdoors, Premier which highlights modern sophistication and RST which is our sportiest model.
The 2023 Chevy Suburban was named Best Large SUV for Families by U.S. News & World Report three years in a row.
Please enjoy the video below to hear me speak more about the design.
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Designer: Liz Wilkins
Lead Designer: Magdalena Kokosyznsa
Manager: Rebecca Waldmeir
Manager: Brett Golliff
Director: Erin Crossley
Executive Director: Phil Zak
Chevrolet Marketing
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Brand Strategy
Customer Personas
Color, Material & Finish Design
Premium outdoors and adventure experienced in the comfort of a luxury interior.
High Country is Chevrolet’s most luxurious trim level inspired by the outdoors. The color palette and materials are meant to mimic a cabin in the woods, and how the sun shines through the trees at sunrise and dusk. The wood film enhances the feeling of a walk in the forest and the bronze accents on both the interior and exterior emphasis the warmth felt in the sun. This interior compliments the Silverado High Country beautifully while recognizing the different wants and needs of our SUV customer.
There is a custom perforation featured on the seat with an embroidered logo on the headrest, fabric piping and a double deck seam on the perimeter of the seat. This interior can be purchased in Jet Black, and Jet Black & Mocha.
A contemporary interior that is both expressive and functional.
The premier trim level is perfect for families looking for comfort without compromising on style. The colors and materials are inspired by modern interior design, and is meant to feel like an extension of their living space since we tend to spend so much time in our vehicles these days. The warmth of the maple sugar interior, paired with wood film accents and light accent stitching feels premium and aspirational, while still maintaining the durability and ease of cleaning our customers love and expect.
It is important that all passengers are considered and comfortable, which is why all embellishments like seat perforations and piping carry into all three rows. This interior can be purchased in Jet Black, and Jet Black & Maple Sugar.
A trim level available for all personalities, including the sport enthusiast.
The RST trim level is designed for the customer with an active lifestyle that has a love for sport inspired interiors. It features an all black interior with victory red accent stitching throughout. Where there is typically wood decor, we have replaced it with a technical pattern that compliments the geometric grain on the instrument panel and seats. The stripe on the seat insert is a nod to racing stripes without interfering with the comfort of the passengers. The addition of the black bow tie on the wheel enhances the dark finishes in the interior.
Detailed shots highlighting the accent red stitching, the technical film on the doors and the geometric cut and sew accents on the instrument panel. This interior is offered in one exclusive interior, Jet Black with Victory Red accents.
All work is the copyright of General Motors. Truck photographs sourced from Net Car Show.