Chia Network
Chia Network is unlocking global financial access, transparency, and empowerment with blockchain technology. They deliver solutions to enable enterprises to tokenize, custody, and trade any asset. The needed a rebrand that would shift the brand to an enterprise solutions company and differentiate from the blockchain technology side of the business. The rebrand would have a consistent voice and appearance across web applications, embrace Chia's innovative spirit- practical yet cutting edge and stand out among enterprise competitors and align with luxury clients.
Project Scope:
— Brand Strategy
— Brand Identity
— Brand Guidelines
— Website Design
— Print Collateral
— Presentation Design
— Design System
Brand Moodboard
— Confidently Optimistic
— Highly technical, bright and capable
— Light & airy tonal color palette with one pop of color
— Ethereal technology
— Breaks the mold of what competitors are doing, and aligns with more luxury markets
Brand Audit Before Rebrand
Aesthetic: Loud, bright and playful. Similar use of vibrant tones found in the tech space and with competitors, but there are other areas that feel dark and more serious.
Brand Colors: Primarily Green, but overall the palette is too broad.
Target Audience: Luxury Market, Financial Sector and Real Estate.
Challenges: There are a lot of great ideas here, but the overall vision is unfocused. We need to edit down the themes that represent the brand values best.
Brand Color Palette
The color palette was evolved from the brighter greens to appear crisp, technical and ethereal in order to attract their ideal audience and break into the luxury market.
Graphic Elements
Organic and soft gradients were paired with geometric shapes to create unique backdrops. The contrast creates movement, interest and has a high tech energy.
Website Design
Website pages were designed with the new color palette and graphic elements. Homepage, secondary and blog pages were created for the rebrand.
Design System
A design system was also created for consistency in web and mobile applications.
Brand Guidelines
Last but not least are the Brand guidelines: a a place where all the pieces that make up the Chia brand live and can be referenced by the team.
One Pager Templates
A series of templates were created for Chia to use for one page summaries of the company’s offerings.
Ashlee Strathmeyer,
Brand Director, Chia Network
We’ve been incredibly impressed by the work, thoroughness and ease of the project in spite of the quick timeline.
Genuinely, this was a great experience! We've been incredibly impressed by the work, thoroughness, and ease of the project in spite of the arguably insane timeline. We hope to work together again soon.