Wise Lunches For Wise Companies

Harmonizing Work Life With The Healthy Life.

Lunch Owl is a quality of life company that seeks to make the modern working American happier, healthier and more productive in their life and workplace. The current workplace dynamic with its emphasis on speed is often a resistor of healthy eating and personal well-being. Lunch Owl brings balance to the work day by delivering healthy, nutrient-rich meals. An easy to access healthy lunch is our product, improving the well-being of the American worker is our purpose. Company is now named HarvestOwl. All copy was created by Twist Creative.

    • Lead Designer: Liz Wilkins

    • Art Director: Joel Miller

    • Chief Design Officer: Connie Ozan

    • Chief Creative Officer: Mike Ozan

    • Twist Creative

    • Logo & Identity

    • Brand Strategy

    • Packaging & Collateral

The Concept

Mama Owl & her nurturing spirit bring the logomark to life, and joy to the brand. Early on in the design process, we identified key words that represented the brand and its values. These words were maternal, fresh, healthy, energetic, nostalgic and efficient. It was important to the client to personify the owl as "Mama Owl".

Type & Color

When selecting the type pairing for this logo, we selected something that felt warm, approachable and classic. We wanted it to compliment the charm of the owl logomark while having enough personality to stand on its own. The colors were curated to mimic bright healthy colors found in nature that would energize your day.

Packaging

More delight than you ever imagined lunch could bring. The promise of Lunch Owl is joy of use. All interactions add to heightened energy, happiness and well-being. Lunch Owl promises to make you feel good about who you are. We make you smile, we affirm and validate you emotionally, we encourage and energize your ambition and we satisfy your hunger in a way that makes you proud of you.

This logo and collateral were created and developed during my time at Twist Creative.

Halloween versions of Mama Owl were created by Liz Wilkins Design in 2023 to continue to support Harvest Owl and bring smiles to customer faces with the delightfully themed illustrations. These two variations were used for social media content and additions to their newsletters.