Every Order, Every Time.
An American Brand Goes Global.
Storm Power is a metals manufacturer with over 50,000 square feet of manufacturing space in Eastern Tennessee. Storm was ready to evolve from their reputation as a job shop in copper to a full service manufacturer in metals. They believe in creating quality products for their clients and going above and beyond for them in customer service. They have a strong team and work hard to achieve the impossible which led to their tag line "Every Order, Every Time." Storm is a dedicated, loyal, American, hardworking company that is continually growing. This is a concept that was proposed to the company during my time at Twist.
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Designer: Liz Wilkins
Art Director: Joel Miller
Chief Design Officer: Connie Ozan
Chief Creative Officer: Mike Ozan
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Logo & Identity
Brand Strategy
Packaging & Collateral
The Concept
“We make our customers’ problems, our problems and take ownership of their needs. We are true partners worthy of commitments from the world’s largest companies and systems.” When approaching the logomark, I let the statement of their brand ethos lead the direction for the visuals. I wanted to create something that communicated their ideals of commitment and partnership. I first researched different symbols for metals, weather (for storm) and manufacturing, but was eventually led down the path of impossible shapes. I was drawn to the bold forms they presented and this idea of continuous movement like an infinity sign to communicate their mission of “Every Order, Every Time.”
Type & Color
We wanted the logotype to be strong, capable and mechanical. The line weight needed to be robust in order to work well with the logomark. The color palette was very much inspired by copper and metals. We wanted colors to represent the warmth of the original copper and some secondary colors to contrast, which represents their evolution from only copper to a full service metal manufacturer.
