Celebrating 40 Years

Proudly Serving for 40 Years.

In 2024, Winberie’s Restaurant & Bar is celebrating 40 years of proudly serving Princeton and I had the pleasure of designing a commemorative logo for the occasion! The restaurant is across the street from Princeton University, so they wanted the logo to have a collegiate feel inspired by its “Princeton Pub” personality. The final use of logo was meant to be applied primarily on menus and their website. I worked on this logo design in collaboration with Whistle Communications and Select Restaurants.

  • - Designer: Liz Wilkins

    - PR Firm: Whistle Communications

    - Select Restaurants

  • - Commemorative Logo Design

The Concept

Since the client was looking for an anniversary logo design that had a collegiate feel, the first proposal was inspired by sport jerseys and letterman jackets. I also explored themes inspired by elements used in Ivy League Shields that would convey bold elegance with an academic feel. The third proposal was a take on college pennants, something that would feel celebratory and full of school spirit. The mark we finally landed on is simple, yet classic and drew inspiration from vintage stamps.

Type & Color

I used Industry Font as the circular “Celebrating Years” text. I wanted something that would be blocky and mimic the forms used in pennants and letterman jackets while still coordinating nicely with the logo. The “40” was custom made so it would pair perfectly with the letterforms and serifs in the Winberie’s logotype.