Sano Wellness Club
Sano is an innovative wellness facility that is redefining what it means to live well by blending fitness, social connection and lifestyle into a first-of-its-kind wellness social club & wellness loft facilities. It brings together a collective of premium fitness and wellness providers in beautifully designed loft spaces, with a membership-based club featuring saunas, cold plunges, luxury locker rooms and much more. Sano isn’t just a wellness facility—it’s a movement.
Project Scope:
— Brand Strategy
— Brand Identity & Guidelines
— Website Design
— Social Media Content
— Presentation Design
— Apparel Design
— Signage Design
Logo System
Primary Logo with Full Name
Secondary Logo- Simplified
Logotype
Logomark Variations
Logo Story
The logotype is symbolic of balance and transition. The cross bars in the "A" and the "N" are mirrored, representing transition (sunrise, sunset, passage of time in the week, the highs of a workout and the cool down of the recovery). The negative space in the "A" forms a subtle leaf to symbolize wellness.
The logomark is inspired by the Nordic rune Jera, a symbol of the year’s cycle—representing completion, change, harvest, and the rewards of growth. For Sano, this symbol takes on new meaning: two hands coming together within the circle of our club’s hub, creating connection, fostering community, and celebrating renewal.
Pencil Sketches
Digital Sketches
Brand Color Palette
The color palette is inspired by earth tones to embody wellness and recovery, while incorporating a bright pop to represent fitness and energy. Hypnotic Sea and Recovery are the primary colors, with Terracotta and Dogwood Blossom being Secondary. Vibrancy is reserved for accents to add emphasis and interest.
Graphic Elements
Photography collages are utilized to show the variety of amenities offered at Sano. They are either represented in a clean, organized grid with varying boxes, or as a bold geometric pattern. The repetition of forms create balance, and the trio of three represent the core pillars of Sano- Fitness, Recovery and Social Connection.
Website Design
Social Media Templates
A brand identity wouldn’t be complete without a social media template library. The bold use of colors, infographics, and gridded layouts come together to form a collection of mix-and-match assets Sano can use to post with ease and maintain brand consistency.
Apparel & Signage
An example of how signage will look on the exterior of buildings once the fitness centers are completed. Preliminary apparel designs have been created for the loyal members who will of course want to purchase Sano Merch!
