Harvest Owl
Harvest Owl is a quality of life company that seeks to make the modern working American happier, healthier and more productive in their life and workplace. The current workplace dynamic with its emphasis on speed is often a resistor of healthy eating and personal well-being. Harvest Owl brings balance to the work day by delivering healthy, nutrient-rich meals. An easy to access healthy lunch is our product, improving the well-being of the worker is our purpose.
Project Scope:
— Brand Identity & Guidelines
— Packaging & Merch Design
— Social Media Content
Team:
— Brand Photography: Megann Galehouse
— Copywriting: Twist Creative
— Founder: Scott Himmel
Logo System
Primary Logo
Logomark
Logotype
Logo Story
Mama Owl & her nurturing spirit bring the logomark to life, and joy to the brand. Early on in the design process, we identified key words that represented the brand and its values. These words were maternal, fresh, healthy, energetic, nostalgic and efficient. It was important to the client to personify the owl as "Mama Owl".
Brand Typography & Color Palette
When selecting the type pairing for this logo, we selected something that felt warm, approachable and classic. We wanted it to compliment the charm of the owl logomark while having enough personality to stand on its own. The colors were curated to mimic bright healthy colors found in nature that would energize your day.
Brand Collateral
More delight than you ever imagined lunch could bring. The promise of Harvest Owl is joy of use. All interactions add to heightened energy, happiness and well-being. Harvest Owl promises to make you feel good about who you are. We make you smile, we affirm and validate you emotionally, we encourage and energize your ambition and we satisfy your hunger in a way that makes you proud of you.
Mama Owl Expressions
Mama Owl is the soul of Harvest Owl. We love to bring the brand to life with unexpected versions of her to celebrate holidays, occasions and milestones. She brings smiles to customer faces with the delightfully themed illustrations.
