HarvestOwl
HarvestOwl is a quality of life company that seeks to make the modern working American happier, healthier and more productive in their life and workplace. The current workplace dynamic with its emphasis on speed is often a resistor of healthy eating and personal well-being. HarvestOwl brings balance to the work day by delivering healthy, nutrient-rich meals. An easy to access healthy lunch is our product, improving the well-being of the worker is our purpose.
Project Scope:
— Brand Identity & Guidelines
— Packaging & Merch Design
— Social Media Content
Team:
— Brand Photography: Megann Galehouse
— Copywriting: Twist Creative
— Founder: Scott Himmel
Logo System
Primary Logo
Logomark
Logotype
Logo Story
Mama Owl & her nurturing spirit bring the logomark to life, and joy to the brand. Early on in the design process, we identified key words that represented the brand and its values. These words were maternal, fresh, healthy, energetic, nostalgic and efficient. It was important to the client to personify the owl as "Mama Owl".
Brand Color Palette
The color palette is inspired by earth tones to embody wellness and recovery, while incorporating a bright pop to represent fitness and energy. Hypnotic Sea and Recovery are the primary colors, with Terracotta and Dogwood Blossom being Secondary. Vibrancy is reserved for accents to add emphasis and interest.
Graphic Elements- Collage Styles & Website
The color palette is inspired by earth tones to embody wellness and recovery, while incorporating a bright pop to represent fitness and energy. Hypnotic Sea and Recovery are the primary colors, with Terracotta and Dogwood Blossom being Secondary. Vibrancy is reserved for accents to add emphasis and interest.
Apparel & Signage
The color palette is inspired by earth tones to embody wellness and recovery, while incorporating a bright pop to represent fitness and energy. Hypnotic Sea and Recovery are the primary colors, with Terracotta and Dogwood Blossom being Secondary. Vibrancy is reserved for accents to add emphasis and interest.
