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Graphic Designer | Illustrator | Curious Creative

I create visual identities that are rooted in story telling and backed with strategies that work to create memorable brand experiences that will attract the right customers.

Where Adventurous Spirit Meets Thoughtful Design

Hi! I’m Liz. I may look young, but don’t let that fool you! I have nearly 15 years of experience working with creative agencies and global brands. Since 2010, I’ve had the opportunity to work at small design firms, larger ad agencies and even Fortune 500 Companies. Through these experiences I have gained valuable insights not just in design, but also in business.

I can provide you quality 1:1 service and attention paired with the same skillset and strategies I have used to grow and evolve brands like GMC Hummer EV, Chevrolet, and Corvette.

What You Can Expect: My Design Process

A successful brand identity will communicate your company’s vision and values with graphics that showcase your unique personality. This will help you connect meaningfully to your clients and create memorability through consistency. As a result, this will encourage trust, promote loyalty and prove the value of your services. This is the four step process I use to accomplish just that.

  • I'll sit down with you and learn about your brand, clients, goals, personality, services, values, and more. The greater I understand your business, the more meaningful the brand identity will be.

  • Once we establish clear direction, I'll get to work creating two robust logo concepts that capture your brand's values. Each has variations for size and orientation, with application examples on your core use cases.

  • Depending on the package you choose, I'll finalize your brand typography and color palette, which we’ll use across all collateral.

  • I document all our findings in one master book, which your team can reference. It will outline how to continue using your brand identity consistently and powerfully.

  • “Highly recommend Liz if you're looking to amplify your marketing impact, or seeking a fresh take on your brand. She is highly creative and full of unique ideas that can help you rethink your strategy.”

    Christine Millen | Enza Financial

  • “Liz is a very talented designer. She is always pro-active in exploring new and thoughtful design proposals. Her graphic solutions are always out of the box and exceed expectations. Liz is very mature, respectful and professional at all times.”

    Anne Marie LaVerge Webb | General Motors

  • “Liz brought her fresh design approach and enthusiasm to Twist Creative. Liz quickly impressed us with her abilities as a designer and team member. We knew she would make a great addition to our growing staff.”

    Mike Ozan | Twist Creative

Design Packages

Whether you’re looking for a brand new visual identity, a rebrand of one you’ve outgrown or help building assets, we’ll find the right package for you.

Logo Basics Package

This package includes the bare essentials needed to get your business off the ground. We will start as always with discovery, then you will receive two robust logo proposals, a color palette and one page brand guide. Learn More

Visual Identity Package

The Visual Identity Package includes everything listed in the Logo Basics Package plus typography pairing, three additional graphic assets of your choice and an extended brand guidelines document. Learn More

Custom Design Package

The Custom Design Package can include anything from print collateral, custom pattern designs, logo reveal animations, packaging design and much more. If you can dream it, I will help you make it a reality! Learn More

Ready to take your business to the next level?

If you’re looking for a logo, visual identity or custom design project, you’ve come to the right place! I can’t wait to hear more about your vision and how I can help bring it to life.

Join me on instagram

@lizwilkinsdesign

Last week my business hit a really exciting milestone— I had my very first brand photoshoot! It’s been just about two years since I’ve left my corporate job to start something new and this felt like a real celebration of how far I&r
August and September have been an absolute blur in the best way possible. I’ve been completely booked with some amazing clients and can’t wait to share a few of those projects with you soon! Until then, enjoy some photos of beautiful Co
In between client projects, I’ve been trying to work on my own personal projects which has involved a lot of illustration lately. Currently I’m working on a Palm Springs inspired print (swipe to see my sketches) I’m trying to choo
“The braver I am, the luckier I get” - Glennon Doyle In 2020 my sister got me Untamed by @glennondoyle for Christmas, and that quote has become my mantra ever since. Last Friday Liz Wilkins Design celebrated its one year anniversary!